Tuesday, 28 September 2010

Sugar Smacks


Here's a Who promotion from 1971. Kellogg's 'Sugar Smacks' (sound nice and healthy hey) promoting third Doctor, Jon Pertwee, and the UNIT crew and "The timeless energy of Dr. Who" (which presumably comes from all the sugar). Free inside each pack of Sugar Smacks was one of six metal badges: the Third Doctor, The Master, Bessie, Joe Grant, the Brigadier & Unit Symbol.

The badges still pop up on ebay for reasonable prices, and the ceral box itself is highly sought after, although extremely rare. The image above shows the back, side and front of the box. The artwork is, what shall we say, dissapointing.

Pertwee was apparently very self-concious of the size of his nose, and you can imagine he must have been particularly happy with the artists rendition of him in the advert accompanying the promotion...


And the badge artwork is just as poor...


I'm missing a good pic of the Doctor and Unit logo badges.

1 comment:

  1. I've often wondered why Kelloggs did not use photographs of the 'Who' cast for their badges - as they did with 'Star Trek'. Perhaps it was cheaper to use illustrations. I agree they were rather poor. I ate my way through numerous packets, but somehow never managed to get the full set. Best wishes, Zokko

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